What is the Full Form of CRM
CRM stands for (Full Form of CRM) Customer Relationship Management. CRM software is commonly use to manage the business-customer relationship. Customer Relationship Management (CRM) is also used to manage employees, business contacts, customers, and sales leads.
What is CRM
Customer relationship management became popular in 1997 due to the work of IBM. Full Form of IBM is International Business Machines. IBM produces and sells computer hardware, middleware and software. Its services include mobility, security services, business, networking, resiliency services, technical support services, etc.
The first open-source CRM system was developed by Sugarcream in 2004. CRM software collects all information and documents related to customers in a single CRM database.
Features of Customer Relationship Management.
- Customers needs
- satisfaction of Customers
- Customers loyalty
- response of Customers
- Customers retention
- complaints of Customers
- Customers service
- Customer data
- Customer interaction
- Knowledge and training
- Assets or resources
The CRM approach and the systems used to facilitate it, businesses learn more about their target audience and how to meet their needs.
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