CRM Full Form What is the Full Form of CRM

What is the Full Form of CRM
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What is the Full Form of CRM

CRM stands for (Full Form of CRM) Customer Relationship Management. CRM software is commonly use to manage the business-customer relationship. Customer Relationship Management (CRM) is also used to manage employees, business contacts, customers, and sales leads.

What is CRM

Customer relationship management became popular in 1997 due to the work of IBM. Full Form of IBM is International Business Machines. IBM produces and sells computer hardware, middleware and software. Its services include mobility, security services, business, networking, resiliency services, technical support services, etc.

The first open-source CRM system was developed by Sugarcream in 2004. CRM software collects all information and documents related to customers in a single CRM database.


Features of Customer Relationship Management. 

  1. Customers needs
  2. satisfaction of Customers
  3. Customers loyalty
  4. response of Customers
  5. Customers retention
  6. complaints of Customers
  7. Customers  service
  8. Customer data
  9. Customer interaction
  10. Knowledge and training
  11. Assets or resources

The CRM approach and the systems used to facilitate it, businesses learn more about their target audience and how to meet their needs.

For study material. Please visit the link below.

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